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Social Media Design
Graphic Design
Marketing
Brand Identity

Redesigning Sunday Ice Cream’s brand identity, which is a local and AAPI/woman owned business located right in Convoy, San Diego. Guided by a clear brand strategy, the website captures Sunday’s distinct charm: nostalgic Asian-inspired flavors, minimalist yet inviting visuals, and an easygoing weekend vibe. The design system balances soft pastels with bold accents, handwritten elements with clean typography, and fun iconography that reflects signature flavors like Melona, Taro/Ube, and Honey Jujube.

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